The Best Skin
Of Your Life
Starts Here

With Paula's Choice

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The Best Skin of Your Life Starts Here

Paula’s Choice began with a commitment to customer advocacy and education, and that remains a core element of our philosophy and product development. We understand the need for skincare that keeps its promises. Products you can feel confident about buying and using. Give us wrinkles, rosacea, acne and big pores. We treat it all.

The search for amazing skincare ends here. Finally, you found it.

Our Products


That means no added fragrance, dyes or ingredients that can harm the health and function of your skin.

No Animal Testing

Animal testing is not okay with us. We're part of the Leaping Bunny Program, so we have we eliminated animal testing from our company and also from our ingredient suppliers.

100% Money Back Guarantee

We believe products should work. If you aren't completely satisfied with your purchase, we'll give you a full refund or credit for products returned within 60 days. Guaranteed.

Made in the USA

We're located in Seattle's amazing International District and our products are distributed all over the world, but all our skincare is made right here in the USA. Even our ingredients are domestically-sourced.

Our History

Paula Begoun, founder and innovative force behind Paula’s Choice Skincare, has helped millions of women worldwide go to the cosmetics counter with the confidence and knowledge to take the absolute best care of their skin. Through the 2.7 million copies of her best-selling books and countless TV appearances, including Oprah, The Today Show, Dr. Oz and the View, Paula Begoun has dedicated herself to customer education and advocacy.

Paula is a globally-recognized consumer expert for the skincare industry. She has been able to put her brilliant research background and exceptional customer-first philosophy to work developing revolutionary products for all skin types and concerns.