# robots.txt — Paula’s Choice (updated 2025-08-13)

User-agent: *
# Allow essential resources
Allow: /*.css$
Allow: /*.js$
Allow: /*.jpg$
Allow: /*.jpeg$
Allow: /*.png$
Allow: /*.webp$
Allow: /*.svg$
Allow: /*.woff$
Allow: /*.woff2$

# Existing path restrictions
Disallow: /cart
Disallow: /account
Disallow: */Search-Show
Disallow: */Customer-
Disallow: */Compare-Show
Disallow: */Account-
Disallow: */Checkout-
Disallow: /internal-api
Disallow: /on/demandware.store
Disallow: /s/paulaschoice_au
Disallow: /share?s=

# Global parameter controls
# Pagination
Disallow: /*?*sz=
Disallow: /*?*start=
Disallow: /*&sz=
Disallow: /*&start=

# Sorting (block everywhere)
Disallow: /*?*csortb1=
Disallow: /*?*csortd1=
Disallow: /*&csortb1=
Disallow: /*&csortd1=

# Explicitly block sort params on ingredient pages
Disallow: /ingredient-dictionary?*csortb1=
Disallow: /ingredient-dictionary?*csortd1=
Disallow: /ingredient-dictionary/*?*csortb1=
Disallow: /ingredient-dictionary/*?*csortd1=

# Tracking / campaign params
Disallow: /*?*utm_source=
Disallow: /*&utm_source=
Disallow: /*?*utm_medium=
Disallow: /*&utm_medium=
Disallow: /*?*utm_campaign=
Disallow: /*&utm_campaign=
Disallow: /*?*utm_term=
Disallow: /*&utm_term=
Disallow: /*?*utm_content=
Disallow: /*&utm_content=
Disallow: /*?*gclid=
Disallow: /*&gclid=
Disallow: /*?*fbclid=
Disallow: /*&fbclid=
Disallow: /*?*msclkid=
Disallow: /*&msclkid=
Disallow: /*?*_ga=
Disallow: /*&_ga=
Disallow: /*?*_ke=
Disallow: /*&_ke=
Disallow: /*?*mc_cid=
Disallow: /*&mc_cid=
Disallow: /*?*mc_eid=
Disallow: /*&mc_eid=

# PLP parameters (retain intent)
Disallow: /*?*prefn2=
Disallow: /*&prefn2=

# Specific allowances (kept, minus sort exceptions)
Allow: /skin-care-products?start=
Allow: /ingredient-dictionary/*fdid=ingredients&start

# Bing throttling
User-agent: msnbot
Crawl-delay: 1

# Sitemaps
Sitemap: https://www.paulaschoice.com/sitemap_index.xml

# Hello World